At Quonoon, the tutor is responsible for monitoring the activity of the researchers and serves as a guarantee of equanimity. In addition the tutor is a  mediator in the search for creativity and possibilities. The researcher must feel, free and open, to propose ideas without any hesitation or limits.

The tutor is a business expert who will keep the researcher grounded to use his or her resources responsibly and wisely.

A very important role in Quonoon is the role of the tutor.  His/her responsibility is to follow up with the researchers by coaching them and discovering their strengths, in order to motivate them to achieve the goals set from the beginning: the synthesis of successful companies and their possibility of replicating them to dimensions that are manageable at the entrepreneurial level. They will always seeking to promote partnership between family and friends. This tendency to build small, highly reliable work teams meets Jeff Bezos’ fundamental rule of “2 Pizzas”. A meeting to develop a project or a venture should never have more people than can be fed with two medium sized pizzas. The tutor utilizeshis or her academic experience to present consulting and teaching models that serve the researcher to maximize the search for the keys to success in the company. This emblematic figure is supported by the project managers, pillars of the Quonoon structure.

An aspect to take into account in the tutoring is the handling of the historical aspect  behind the great business decisions is key to advise the researcher in the development of proposals and ideas. An example is the case of Walmart, one of the world’s leading companies, which already has several generations of the same family tutoring and leading their ideas and projects.

A challenge to contemplate now is the trajectory Ikea will take as a product of a visionary with a great idea, who ran his company as a father-guardian. In this sense, the work of a tutor had an intangible value, which was to serve as rich  experience, to minimize risk during the development of new ideas and projects.