One of the core themes of research at Quonoon is marketing, a technology that is critical to business success. One of the uses of benchmarking will be to analyze the 500 companies in the world that we use as a reference points  to synthesize their techniques and successes. The marketing of each company is one of the factors that is most easily seen by organizations that grow and want to continue growing in their daily activity. The researcher’s observation and analysis will enable him/her to benefit from the experience of the leaders in each commercial sector.

The trend in start-up companies is to have a marketing approach that determines success. It therefore aims to achieve popularity and acceptance among as many customers as possible. Following the experience provided by the Culture of Quality, Quonoon proposes to follow the ideas and approaches of Genichi Taguchi, as a solid reference for behavior and decision analysis. Taguchi was Japan’s Minister of Education and one of the most prolific researchers in content and message-oriented advertising, which was statistically tested and generated solid information in the eyes of many of the experts. The financial aspect of marketing is fundamental to a company’s success, and Quonoon now wants researchers to emphasize social networking as a low-cost engine for the dissemination and building of their brands.

The traditional media has historically been the target of the largest marketing budget. Nowadays, social media  is replacing and surpassing it. Talent emerges as one of the strongest investments in this new era of marketing. Sharing and exchanging content provides many clues for marketers to design their strategies and partnerships.

New ways of communicating are becoming more and more personalised and allow for the successful use of large celebrity symbols with great media potential. This is known as endorsement. Used wisely, this marketing phenomenon, although expensive, is a good investment for those who can afford it.