At the heart of Quonoon’s product is research. Once again, benchmarking plays a predominant role. Topics of interest are ranked according to their chronological importance and implementation in each sector and organization. These are later analyzed. The ultimate goal of Quonoon’s research processes is to replicate, at scale, some of the successful business models of the world’s 500 leading companies. The prerequisites to be possible models arethose whose implementation at small scale is feasible, are easily applicable to a small number of people and that allow their implementation in the form of entrepreneurship in any country in the world.

One of the key elements to be taken into account in research is the investment chapter. Historically, great ideas have shown that they are capable of self-financing projects that end up being leading business models in their markets. After these models reach a critical mass, they are made public by being offered in the variable market.This in turn exploits and revalues exponentially their financing capacity.

What the researcher must look for are  leading ideas that, because of their simplicity and their ability to synthesize a concept, are understood by 100% of the market. Therefore,the marketing launches are socially accepted by a large majority of the population. This makes the ideology something like a religion: a brand that is accepted naturally, dogmatically, because the general public understands and agrees with the values and principles of the brand.

The conclusions of the investigation will determine the business plan which includes legal and financial aspects.